Black Friday & Peak Success 2025

Black Friday & Peak Success 2025

Our brilliant line up of experts answer your Black Friday questions AND discuss what you need to do to make Black Friday successful for your brand.

Watch to find out:

  • How to balance sales volume with your profit targets
  • Which customers to target with which offer
  • How to structure your promotions for maximum impact
  • And much much more.

The whole session is introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice too.

Don't know who Chloe is?

  • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
  • Editor-in-Chief at eCommerce Tech
  • She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
  • She's a LinkedIn Retail Top Voice
  • And has written 5 bestselling books about eCommerce marketing and success


Find out more about eCommerce Tech at: https://ecommercetech.io/

17 September 2025, 04:00 PM

04:00 PM - 05:00 PM

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About The Speakers

Hannah Cook

Hannah Cook

Principal Customer Success Manager, LoyaltyLion

Principal Customer Success Manager at LoyaltyLion


Anna Wilson

Anna Wilson

Marketing Consultant and Director, Key Ascent Ltd

Growth Marketing expert. NED at Go Direct Marketing. Fractional CMO. Klaviyo Gold Partner.


Coming Soon

Coming Soon

Soon, Coming


Chloe Thomas

Chloe Thomas

Podcast Host & Host of the Summit, eCommerce MasterPlan

Award-winning podcast host, bestselling author, and Editor-in-Chief of eCommerce Tech.