Black Friday & Peak Success 2025
Our brilliant line up of experts answer your Black Friday questions AND discuss what you need to do to make Black Friday successful for your brand.
Watch to find out:
- How to balance sales volume with your profit targets
- Which customers to target with which offer
- How to structure your promotions for maximum impact
Timestamps:
6:50 Complete this sentence… “The question I’m getting asked about Black Friday the most at the moment is….”
8:00 When should you start Black Friday?
13:00 Double discounting? Should you allow it? And how do you work out your discounts?
18:44 Should you even do Black Friday?
25:18 How does Second hand play into this?
27:33 Complete this sentence… “Where I’m seeing brands make the biggest peak season FAILS is…”
39.30 Retention... or Acquisition?
44:00 What happens in December? How do you turn Black Friday customers into great customers?
The whole session is introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice too.
Don't know who Chloe is?
- She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
- Editor-in-Chief at eCommerce Tech
- She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
- She's a LinkedIn Retail Top Voice
- And has written 5 bestselling books about eCommerce marketing and success
Find out more about eCommerce Tech at: https://ecommercetech.io/
