Joanna Hagan Luke Carthy Ana Llorente Pérez Chloe Thomas Peter Gardner Nikhil Gupta

How to Increase Your Website Conversion Rates - the 2024 Approach

A Talk by Chloe Thomas , Ana Llorente Pérez , Luke Carthy , Peter Gardner , Nikhil Gupta and Joanna Hagan

Proudly supported by

About this Talk

We'll be debating just what REALLY is going to improve your website conversion rates.

For too long too many businesses have treated conversion rate optimisation (CRO) as a nitty gritty page design task - but there are now so many strategies for increasing conversion rate you'd be crazy to carry on thinking like that.

With our eclectic group of guests there are sure to be some diverse opinions... and lots of great advice too.

We'll be getting into all the ways you can improve your conversion rates, and make your customers, the planet, and your bottom line happier in 2024.

This session is for you if:

  • You're eager to work out how you can increase the number of website visitors who buy
  • You want to make the purchase process less frustrating for your customers
  • You want to cut through the hype and get to the good stuff

Tune in to find out:

  • Brand new approaches to CRO improvements
  • From the nitty gritty to the BIG BRAND PICTURE stuff
  • How to make it all work for you

Key Timestamps for the replay:

11:18 "My Favourite way to improve conversion rates is...."

22.00 “Improving conversion rates isn’t just about what happens on the website, it’s about getting the right customers to the website too.”

28.00 How do we use customer data points to improve conversion rates and customer experience?

44.00 How is customer behaviour changing CRO practices, and how is AI altering it all?

55.00 Each panelist shares their final thoughts

The whole session will be introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice too.

Don't know who Chloe is?

  • She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
  • Editor-in-Chief at eCommerce Tech
  • She's been in eCommerce for 20 years, including 10 years running a marketing agency
  • She's a LinkedIn Retail Top Voice
  • And has written 5 bestselling books about eCommerce marketing and success


About The Speakers

Chloe Thomas

Chloe Thomas

Podcast Host & Host of the Summit, eCommerce MasterPlan

Award-winning podcast host, bestselling author, and Editor-in-Chief of eCommerce Tech.


Ana Llorente Pérez

Ana Llorente Pérez

Head of Content, Doofinder

Head of Content | Marketing | SEO | Public Speaking

Ana Llorente Pérez

Luke Carthy

Luke Carthy

eCommerce SEO & Conversion Consultant, LukeCarthy.com

eCommerce SEO & Conversion Consultant - Specialising in growth, conversion and organic search. International speaker.

Luke Carthy

Peter Gardner

Peter Gardner

Co-Founder, eCom Collab Club™️

Connect with the eCommerce Industry👇 | Network online in our eCommerce industry community and at Global In-person Events, Lunches, Dinners, and Workshop - Hit Me Up In The DMs For Bespoke Events With The eCom Community.

Peter Gardner

Nikhil Gupta

Nikhil Gupta

Founder, LimeChat

Founder, LimeChat | YC W21 | Forbes 30 U 30 | Transforming Conversational Commerce

Nikhil Gupta

Joanna Hagan

Joanna Hagan

UserTesting, UserTesting

Solutions Consultant | Helping create great customer experiences

Joanna Hagan