About this speaker
I am a seasoned marketer having experience in both B2C an B2B worlds (best of both worlds, kind of). I started my career in the field of brand marketing in CPG conglomerates. I've spent 4 years in Unilever as a brand marketer, looking after teo massive love brands; Wall's ice-cream and Lipton and after that, almost 2 years in the global coffee love brand of Nestle; Nescafe.
I jumped to the MarTech world in 2017 and joined AppSamurai as the Operations Director. Within AppSamurai, I was part of the team that built Storyly from scratch, first as the Customer Engagement Director and then for more than 2 years now as the Head of Marketing. Currently, I lead a team of 9 people (including Growth, Content and Product Marketing) and also I try to be the voice of the company.
In a nutshell, Storyly is a pioneering content experience platform, bringing interactive, personalized and shoppable content experiences on to digital platforms, be it mobile app or web. Working with global brands like Stradivarius, Next, Domino's, McDonald's, Decathlon, Idealo and so, both as their customer engagement director and now as the owner of the marketing of the product has given me a strong edge when it comes to understanding the eCom marketers whole journey, from problem to solution. And as a born and bred marketer myself with more than 12 years under my belt, I am quite passionate about the subject! I am also a firm believer of brand marketing and community building. I believe human connection and human interaction are critical for both B2C and B2B worlds. This led me and my team to create our very own e-com content hub as a stepping stone for our community; Snacks, as of 2023, Q4, which is made up of short-form, interactive expert videos on topics that are of relevance to the sector. (Here is the link to it: https://www.storyly.io/snacks). This year, I have also been chosen as the SaaS Ones to Watch in 2024, by the SaaS alliance.
