How to Increase Your Website Conversion Rates - the 2025 Approach

We're debating just what REALLY is going to improve your website conversion rates.

For too long too many businesses have treated conversion rate optimisation (CRO) as a nitty gritty page design task - but there are now so many strategies for increasing conversion rate you'd be crazy to carry on thinking like that.

With our eclectic group of guests there are sure to be some diverse opinions... and lots of great advice too.

We're getting into all the ways you can improve your conversion rates, and make your customers, the planet, and your bottom line happier in 2025.

This session is for you if:

• You're eager to work out how you can increase the number of website visitors who buy

• You want to make the purchase process less frustrating for your customers

• You want to cut through the hype and get to the good stuff

Tune in to find out:

• Brand new approaches to CRO improvements

• From the nitty gritty to the BIG BRAND PICTURE stuff

• How to make it all work for you

What we discussed and when:

06:30 Complete this sentence… “The best way to improve conversions rates in eCommerce in 2025 is…”

16:00 When and how to use AI in your conversion rate improvement activity.

23:00 “Headline conversion rates have always been a distraction. The real story is always in the detail, channel, traffic source, screen, device” 

30:00 How to find the right place on the website to improve

36:11 Complete this sentence… “The question I’m getting asked about Conversion Rates the most at the moment is….”

41:00 What's the role of blogs and storytelling?

48:00 CRO and Accessibility legislation - friends, foes, or irrelevant?

55:00 Final thoughts

Our host

The whole session is introduced and moderated by Chloe Thomas, who is sharing her own advice too.

Don't know who Chloe is?

• She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts

• Editor-in-Chief at eCommerce Tech

• She's been in eCommerce for 20 years, including 10 years running a marketing agency

• She's a LinkedIn Retail Top Voice

• And has written 5 bestselling books about eCommerce marketing and success