Alex Weston Jason Greenwood Kathleen Sullivan Garman

B2B eCommerce - What Should Our 2025 Strategy Be?

A Talk by Kathleen Sullivan Garman , Alex Weston and Jason Greenwood

Proudly supported by

About this Talk

Our brilliant line up of experts are discussing what you need to do to make B2B eCommerce work for your brand in 2025.

This session is for you if:

-You're a B2B business looking to grow your online sales

-You're a DTC brand looking to grow wholesale sales to other retailers

-You want to grow online sales to business customers

Tune in to find out:

-How to work out what you should be doing with B2B eCommerce

-The functionality that's a must-have

-Tips on growing B2B sales

-And much much more.

Replay Timestamps:

4:00 Intros

7:30 “Every eCommerce business should be making a proactive strategic decision about whether or not to do B2B eCommerce in 2025”

16:00 Complete this sentence… “My favourite/most impactful way to increase B2B eCommerce sales is….”

21:00 Complete this sentence… “The most common mistake I see in B2B eCommerce is…”

28:00 Payment terms and pricing

37:20 “B2B Marketplaces offer a great way to quickly get your products in front of B2B buyers, and should be part of every B2B eCommerce Strategy.”

45:31 How do we achieve B2B Mastery?

54:00 Guests final take aways

Our Expert Line up includes: 

-Alex Weston, SparkLayer

-Kathleen Sullivan Garman, SullyGarman & Associates

-Jason Greenwood

The whole session is introduced and moderated by Chloe Thomas, the author of the international bestseller "B2B eCommerce MasterPlan" and who doubtless is sharing her own advice too.

Don't know who Chloe is?

-She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts

-Editor-in-Chief at eCommerce Tech

-She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency

-She's a LinkedIn Retail Top Voice

-And has written 5 bestselling books about eCommerce marketing and success

About The Speakers

Kathleen Sullivan Garman

Kathleen Sullivan Garman

Founder & CEO, SullyGarman & Associates

Operations, Supply Chain and Logistics for E-Commerce. Working on legend status.

Kathleen Sullivan Garman

Alex Weston

Alex Weston

Sales Director, SparkLayer

As SparkLayer's Sales Director, Alex leads the commercial team, covering new business sales, customer success, marketing, and partnerships.

Alex Weston

Jason Greenwood

Jason Greenwood

Founder & Lead Consultant, Greenwood Consulting

Your Go To B2B eCommerce Specialist & Consultant📦|🎙️Host of THE ECOMMERCE EDGE Podcast: 425+ Episodes! | Dark Matter Top 24 eCommerce Voice For 2024

Jason Greenwood

Moderators

Chloe Thomas

Chloe Thomas

Podcast Host & Host of the Summit, eCommerce MasterPlan

Award-winning podcast host, bestselling author, and Editor-in-Chief of eCommerce Tech.