Black Friday: What's the Best Way to Drive Profit?

Our brilliant line up of experts will be answering your Black Friday questions AND discussing what you need to do to make Black Friday successful for your brand this year.

Tune in to find out:

• How to balance sales volume with your profit targets
• Which customers to target with which offer
• How to structure your promotions for maximum impact

And much much more.

Timestamps:

06:00 “The Only Sensible Approach to Black Friday is a Profit-First Approach” discuss

14:00 Complete this sentence… “My top tip for a successful Black Friday is…”

20:00 What's the question you're getting asked the most about Black Friday?

25:00 What impact with AI have on Black Friday?

28:00 How do we start planning Black Friday?

36:00 How do we handle mis used affiliate codes and brand search?

41:00 What should we do to make our post-purchase system drive repeat sales post Black Friday?

49:00 What's the key thing the audience should take away from this session?

The whole session will be introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice to.

Don't know who Chloe is?

• She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
• Editor-in-Chief at eCommerce Tech
• She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
• She's a LinkedIn Retail Top Voice
• And has written 5 bestselling books about eCommerce marketing and success