eCommerce Success... What's REALLY going to move the needle in 2025?
A Talk by Alex Bryan , Zoe Rowswell and Jamie Huskisson
About this Talk
Debating just what REALLY is going to move the needle in 2025.
There's plenty of hype and noise about different platforms, ideas, and growth strategies - but we don't care about that... we care about what's actually going to help you build a more successful business in 2025.
With our eclectic group of guests there are sure to some diverse opinions... and lots of great advice too.
What's REALLY going to move the needle in 2025?
This session is for you if:
-You're eager to work out what you SHOULD (and shouldn't) be investing your time and money in in 2025
-You're a DTC or eCommerce brand looking to build success in 2025
-You want to cut through the hype and get to the good stuff
Tune in to find out:
-What's going to separate the winners from the losers in 2025
-Key marketing channels
-Key strategies
-Key technologies
-And much much more.
Key timestamps:
- 7:00 "The advice I've been giving to the most brands about 2025 is..."
- 12:00 "The one thing a brand should STOP doing in 2025 is...."
- 20:00 "AI and Automation are tools not objectives"
- 24:00 "Sustainability is no longer a USP" A lot of circularity discussion
- 38:00 Data and Sustainability
- 40:00 Marketplaces
- 45:00 International expansion
- 49:00 The Vinted/circular opportunity
- 50:00 Which retailers to watch because they're brilliant
- 55:00 Each panellist's final thoughts
Our host:
The whole session is introduced and moderated by Chloe Thomas, who doubtless is sharing her own advice too.
Don't know who Chloe is?
-She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
-Editor-in-Chief at eCommerce Tech
-She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
-She's a LinkedIn Retail Top Voice
-And has written 5 bestselling books about eCommerce marketing and success