TikTok & TikTok Shop Strategies for eCommerce Sales Growth

A successful TikTok Strategy isn't about posting dance videos...

It is about:

- Working on which TikTok strategy fits best for your brand.

- Evaluating if you should be setting up a TikTok Shop.

- Learning and optimising to drive greater results.

To help you achieve all that we're holding a LIVE Q&A event where you can get your questions answered and where our expert panel will be discussing how to create the perfect TikTok Strategy for your store.

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to sign up for this session.

Dive in to the replay:

5:16 The biggest opportunity in TikTok and TikTok Shop in 2025 is...

9:00 Recommended strategies for a granola brand with limited budget

13:49 The Biggest challenge with TikTok and TikTok Shop in 2025 is...

18:46 The challenge of margins on TikTok

22:20 Affiliates - is fees and paying commissions normal?

24:50 The question I get asked most often about TikTok is...

29:56 Is TikTok still the wild west? Or is it becoming more stable?

30:00 What account should we use? The brand account or the founders account?

37:00 Integrations to make it work well

41:00 Are the demographics changing?

44:00 What tech should we use to manage our affiliates?

47:00 Video... how is this changing the face of eCommerce?

52:00 How it TikTok going to evolve in the next year?

55:00 Final advice from each panellist

Our moderator

The whole session will be introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice to.

Don't know who Chloe is?

• She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
• Editor-in-Chief at eCommerce Tech
• She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
• She's a LinkedIn Retail Top Voice
• And has written 5 bestselling books about eCommerce marketing and success