Returns and Recommerce for the Win - Using Sustainability for Growth -
Sustainability is no longer a USP - it's now many things, including a way to increase the profits of your business.
How? By embracing circularity, recommence, taking control of your returns, and your own supply chain.
In this session, we'll be discussing how you can harness sustainability tools and practices to improve your business's profits.
Key topics:
- The latest ways to reduce return rates AND lower cost of returns
- How brands are using Recommerce to increase customer lifetime value
- How to reduce waste and cost in your supply chain
What we covered:
9:30 Complete this sentence… “Where I’m seeing brands make the biggest Success+Sustainability wins is…”
19:15 “Recommerce is a huge win for customer retention rather than customer acquisition.”
30:00 Pre peak should fix a broken system (Returns) or build a new system (Recommerce)?
35:00 Black Friday buy back campaigns
43:00 Is Recommerce best done on-brand or off-site? AND how do you grade what you get back?
50:00 Final take aways
This session is for you if:
- You're looking to improve your profitability this year
- You want to take control of what happens to your products post-purchase in order to benefit your business and the planet
- You're looking for a way to improve CX and up CLV
Our moderator
The whole session will be introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice to.
Don't know who Chloe is?
- She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
- Editor-in-Chief at eCommerce Tech
- She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
- She's a LinkedIn Retail Top Voice
- And has written 5 bestselling books about eCommerce marketing and success
