



Winning Peak Profits = AI & Automation
A Talk by Judith van Dijk , Yaël de Keijzer , Coming Soon and Chloe Thomas
About this Talk
All eCommerce Teams are being asked to do more with less.
• Drive more sales with less budget
• Increase marketing channels without any more team members
• Increase profits, without sacrificing sales volume
• Run a better peak than last year, with the same resources
So HOW do you do that?
One of the biggest barriers is how you and your team spend their time.
That's our focus for this session:
• How can you delegate tasks to technology?
• How can you set up new systems to enable you to do more?
• How to use all that extra resource to create the biggest impact.
• We'll be getting into automation, AI, machine learning, and lots of clever examples of how other retailers and brands are using tech to free up their time to hit their goals.
The whole session is introduced and moderated by Chloe Thomas, who is sharing her own advice too.
Don't know who Chloe is?
• She's the host of the eCommerce MasterPlan and Keep Optimising Podcasts
• Editor-in-Chief at eCommerce Tech
• She's been in eCommerce for nearly 20 years, including 10 years running a marketing agency
• She's a LinkedIn Retail Top Voice
• And has written 5 bestselling books about eCommerce marketing and success